Is LEGO Still Awesome?

As the controversial relationship between LEGO, the world-famous toy maker, and Shell, the petrochemical giant hits the news, LEGO Lovers may start to question where their loyalty lies. LEGO has a positive, family-friendly image, whereas Shell has been accused of environmentally-unfriendly practises. Should long-term LEGO fans stick with the 'awesome' toy maker despite the branding of its bricks with the Shell name or logo, or should these consumers, many of whom are parents, take a stance on the potential brainwashing of their kids.  The argument against this controversial relationship between toy and chemical giants is that LEGO users will grow to see the two brands as one, resulting in a much softer public image for Shell than it currently has.

As this report states, "LEGOS are the perfect toy. They’re affordable, easy to clean up, and they allow children to create objects, people, and worlds using their IMAGINATIONS." Of course, there are alternatives to LEGO, some of which cost nothing. People do have the option of voting with their feet, or wallets.  The alternatives may not be as 'awesome' as LEGO, but should issues other than the range and quality of the product be considered when making future purchases? If the alternatives are free but also allow children to create objects, people, and worlds using their imaginations, perhaps they do a better job. 

If your children's bright future was the reason for choosing LEGO in the first place then perhaps you might consider the bigger picture and how that future may not be the one you imagined when you first considered LEGO as a building block for it. Why not check out what others are saying about this on the internet, or from other sources, to get a more complete picture?